Marina Rinaldi
Engaging the power of language to promote body positivity
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Clients: Marina Rinaldi
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Services: Editorial Projects, Content Strategy
Marina Rinaldi is the Max Mara brand dedicated to plus size women, born in 1980 at the dawn of hedonism to redefine the meaning of beauty and stimulate a whole new reflection on the female form. Having spent more than forty years encouraging women to fall in love with their bodies, Marina Rinaldi is the ultimate ambassador for courage, inclusivity and body positivity: values that must shine through in the brand’s messaging.
Solutions
Galore Studio has supported Marina Rinaldi throughout a snapshot of its extraordinary journey – marked by iconic designs, an experimental approach to materials and colour, and exclusive collaborations with the likes of Fausto Puglisi and Marco de Vincenzo – with sensitively written and engaging newsletters, landing pages, marketing collateral copy and social media campaigns that are strategically and artistically composed to empower the brand’s voice, build rapport and speak directly to Marina Rinaldi’s most loyal customers.
Results
Messaging that is responsible, supportive and empathetic, highlighting the variety and quality of Marina Rinaldi’s luxury product range whilst championing its pioneering approach to reshaping the fashion landscape.